DavaBajar

Problem: Inconvenience of Shopping for the healthcare products I. The shops are usually located at ...

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Published
Created by Namita Gharat | August 11, 2017

Version 1 | August 11, 2017
Cost: USD 150,000 | Feasibility: Complex | Reproducible: No


Problem Statement

Problem: Inconvenience of Shopping for the healthcare products I. The shops are usually located at town end, with little access by outsiders II. Unavailability of One Stop Shop in an online space III. Faced by all kinds of Consumers from Healthcare and

Summary

DavaBajar.com is an upcoming Online Healthcare Multibrand, Marketplace that will cater to the Indian Healthcare sector. The portal is available with easy shipping services pan India. Market Size: According to IBEF research, the Healthcare market which currently positions at $100b will soon be touching $280b by 2020. Our mission is to provide the ‘OneStop Healthcare Store’ required for a quality healthcare by all. Our Vision is to build a unique e-platform where consumers can buy any Healthcare product of their choice. ‘Shopping on a go, smooth transaction, speedy delivery!’ is our motto

Description

DAVABAJAR
Precise initial Business plan

 

Introduction

DavaBajar.com is an upcoming online Healthcare product marketplace that will dedicatedly cater to the Indian Healthcare sector.

Our focus is to provide One Stop Quality Healthcare Store for all kinds of healthcare products. The web based portal is available with easy shipping services pan India.

 

Unique Selling Prepositions

  1. Tailor made catalogue E.g. a Surgeon wishing to start a new set up will be prompted to buy the list of equipments, medical furniture, supplies and devices.
  2. ‘Free Inventory management wizard’ will help the Healthcare centre managers to track the stock.
  3. DavaBajar.com offers a differential pricing for 
      • Bulk buyers
      • Repeat buyers

 

Marketing Strategy 

I. Brand awareness program

II. Marketing strategies with innovative ideas in the metro cities

III. Social Media adverts, Facebook store, Healthcare Blogs, PPC, SEO, video clips etc. for promotional activities. 

IV. Content based marketing

V. A direct mail program will be conducted for promotional activities. 

VI. We will also look after the sales promotion, niche positioning in the market and customer service with loyalty and retention in sales.

      

Plans for the Next 3 years

  • To deliver 4000 orders (1 order of single or many items) in the first financial year
  • To achieve Breakeven by the first financial year end
  • To expand team from 5 t0 25 in the next 3 years
  • To deliver minimum 50% more orders than previous year for 3 consecutive years
  • To be a ONE STO SHOP of choice in the Healthcare Industry 

 

Company details

DavaBajar.com is a subsidiary of CareBunny Healthcare and formed by Dr. Namita Gharat and Dr. Ranjit Chavan as a private limited company.

Dr. Namita is a Physiotherapist, strategic thinker and a great planner. She is experienced team player and enthusiast entrepreneur.  She is a freelance Physiotherapist and excellent at her treatment with the limited resources.

Dr. Ranjit is a Physician and a Pharmacology professional. He holds a track record of team building and management, apart from being excellent at Public Relations

 

Business Model

Problem: Inconvenience of Shopping for the healthcare products

                    I.            The shops are usually located at town end, with little access by outsiders

                  II.            Unavailability of One Stop Shop in an online space

                III.            Faced by all kinds of Consumers from Healthcare and non healthcare streams

Solution: An online store for Healthcare consumers with variety of products at a single website which will be a multivendor marketplace.

                    I.            The vendors can login and list their items for free.

                  II.            They will be charged once their listed item is sold.

                III.            The commission is approximately 5-20%.

                IV.            Vendors have access for advertisements and highlights

                  V.            Vendors are able to get exposure to larger audience

Value proposition:

                    I.            Multiple brands, Variety of items

                  II.            Hassle free, shopping on a go

                III.            Offline services like telephonic order

                IV.            Inventory for health professionals.

 

Market

Market Size
A rough estimate of the Healthcare market size tells us that
• In India, we have 9.36 lakhs of Doctors
• 15,398 hospitals in rural areas with 1,96,182 beds. 
• 4,419 hospitals are in urban area with 4,32,526 beds. .
• India requires 6 to 7 lakhs additional beds over the next five to six years


Challenges Foreseen

Associated Risk that could hamper Business I. Entry of Big players like Amazon, Flipkart or Ebay, in the niche market II. Unity of existing players like Healthkart, Philips, Janak, Narang, Medline etc III. Manufacturing units setting their own sale based website

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