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  • 12 Dec 2016
    To succeed with your idea, it is important to work on the problems currently faced by a group of people. It ensures that the problem really exists. It sounds obvious to say that business ideas should only work on problems that exist. however, most common mistakes entrepreneurs make is to solve problems that don't exist. Why so many start up venture into something that no one wants ? Because they are merely looking at doing something different, without gauging the potential of their idea. When we run our ideas with our friends they don't say they won't use the byproduct, but you get a response that it sounds great and they may potentially use it at some point tomorrow. However, after you launch, you have zero users. When an idea launches, there have to be at least some users who really need what the byproduct is, not just potential users, but those who want it urgently. Usually this group of idea users is small, because if there was something that a large number of people urgently needed, it would already exist. Enterprising people often hold back their start-up ideas as they fear that their ideas may be copied or ridiculed, instead of calculating the potential of the idea by exposing it to a community or group of people, who may become  potential users of the byproduct of that idea. Entrepreneurs have to move out to find this group of users and litmus test their innovation before investing time and money. How do you tell whether there's a path out of your idea? How do you ascertain whether something has the potential of a next Google, Apple or Facebook, or it is just a niche product that may or may not succeed? Most successful founders don't even realize at first how big a market they are targeting. They grow while exploring their idea and change their business model into something that appeals to a group of people who need their byproducts urgently. This is entrepreneurship.     Sharing ideas on a dedicated platform such as Idea Center on will help you  get neutral reactions from those who don't worry much about the relationship, but consider the usability based on their actual needs. It is a litmus test for the success of your idea. You could potentially have a demand created even before you launch the final product. For sure you can get loads of suggestions that can be filtered to create a much more refined product. History testifies that people have indeed copied  ideas, however, not before those ridiculed ideas proved themselves for those who  replicated them. For example, Ola  copied Uber’s successful business model after Uber was valued in billions of dollars and e-commerce marketplace player, Flipkart expects government to provide protection to counter the leader -Amazon in its ecommerce business. Neither Uber nor Amazon made any efforts to wrap their ideas and make them confidential, but they went on to try them by talking about them. Groundbreaking ideas can rarely be copied before they become a reality, because they are different and need skills and in-depth thought process unique to the individual who successfully grooms the idea into successful business. More often than not, potential ideas die their death, due to lack of knowledge and skills to execute them.  In other cases the idea simply seems too attractive for the individual who thinks it, but is unable to gather the momentum in terms of the users of the byproduct of that idea. Sharing your idea motivates you to work further on your half-baked ideas when people question, appreciate and inspire you.  You can get a co-founder, who shares your vision. You will also have access to mentors who will guide you on your way forward and  the investors who may be willing  to bet on your idea. Testify your ideas and gather the groups of users who need its byproduct urgently. That's the sole mantra for success. You can do it by keeping everything confidential and investing in each of your idea, before most of them are proved worthless, simply because there are no users for your niche or you can start today and publish whatever comes to your mind and select those who appeal to a group of users. Think what would happen if all of the startups in Silicon Valley suddenly stopped talking to each other? The answer is predictable: deal flows, partnerships and innovation would stop. The time that an idea takes towards becoming the next giant will only go up multifold and many ideas which get ridiculed, would  not even see the light of the day. Go on and share your thoughts on Idea Center at Realize the next big venture with the Innovators, the group, who needs your products.    
    309 Posted by Born Brio
  • 27 May 2016
    Sort it out: Will India produce a Google? Or should we say, can India do so? The operative part also includes, when? Repeat. Sort it out. Will we ever, can we, and if so, when? If India’s going to take say 20 years, our US counterparts will be quite possibly 20 times ahead of the game. In other words, status quo, even if we can – and that’s assuming even a better case scenario. Sorry for sour grapes.   To begin from the beginning, India is on the right path, AND rightly sloganeering (slogan baazi  in desi lingo), Yes We Can a la Obama. Truth to tell, there has been a lot of hectic strategizing and Excel Sheet data crunching to create a business-friendly climate in terms of regulations and putting in place an enabling VC funding architecture. The Modi era’s energy, enthusiasm and enterprise is indeed refreshing and not found wanting, even by some of its harsh critics. The international community and the world’s best markers of global economy, like the World Bank, IMF, Goldman Sachs, et al are batting for India’s recognized potential in harvesting the world’s largest eco-system of startups.   But far away from the glitz and glam of the high octane power clubs and boardrooms, on the byzantine by-lanes of India’s sprawling bazaars, you see the only change that has come upon them is them ad-libbing power phrases, viz. Startup India, Standup India, SIDBI Startup Mitra, Skilled India, Digital India to name a few that catch the eye.   It is true that the latest amendment to the Companies Act facilitates registration of a firm in a day. It is also true that the Mudra Bank initiative can be a revolutionary way of empowering, enabling and fostering the startup culture by making cheap and easy credit with no collateral. The Sidbi Startup Mitra through its online platform connects entrepreneurs in the start-up community with angel investors, venture capital funds, incubators, and the like.   Nice. But for the reality check. Pradeep chucked a MNC job because it was reducing him to be a coolie (doing the same thing, mindless stuff) and was keen on joining an innovative startup. His family and his community was livid. Going from a MNC to a startup is like preferring a sip of desi HPMC grape juice over a shot of Pinot Gigrio wine. This is one example from the trenches to show the mirror to the face for all the over-enthusiastic policy hawks (granted that their arguments are not entirely unmerited) who do not place the same value to the implementation template as they give to the ‘what’s-the-good-word presentations’.   The bottom-line: We are still waiting to hear that What You Get is What You See in India. A back-of-the-envelope business gyan from India’s buzzing bazaars is a) connections b) confusion c) a lack of convergence between policy and delivery.   The architecture is in place, but the foundation is still creaking, the walls are forbidding, the doors close and do not open, and instead of a fresh breathe of air, you get the same old stale polluted air. If only intent were enough, we wouldn’t see India’s brightest young entrepreneurs winging away to Silicon Valley where they have and continue to make enough wealth to keep the pot burning for generations to come.   By the way, Wake up India, is quite a good slogan, what? Let’s sincerely hope it will not be like waiting for Godot…
    50 Posted by Born Brio
  • 27 May 2016
    There’s a new way people are travelling.  More people prefer paperless ticketing, and rely on GPS on their smart phone and Google Map to guide them on-the-go. True, some of the digital natives, the Facebook generation may have arrived there, but more of their inventive tech-smart gadget guzzling folks are upping the ante.   The new travel trend: Listen to the marketers, but trust the consumers. In other words, a lot of people now are willing to put their money on the faith of utter strangers who share their travel experiences in online forums, theme-based blogs, and such other stuff. Full page ads, colourful spreadsheets and high decibel campaigns by big-ticket travel companies and even the good word from the familiar neighbourly travel agent cannot match the power of the “real experience” shared by a fellow traveller.   Off-beat travel destinations that are really off the map and not visible to mainstream market are a hot ticket now – and sells mostly on account of word-of-mouth or online forums. Vishal, a HR professional had a unforgettable holiday of his life spending a night at a ghost-friendly (?) house, tucked away in the interiors of one of the coffee estates dotting a village near Chickmagalur in Karnataka. It was not Cox & Kings or any travel agent who gave him the dope on this, but a Facebook chum he has never met in his life. Of course, conventional logic says you can’t trust strangers, but today people are gotten smart to say it’s better than trusting interested marketers!   Not unexpectedly, the market is carefully studying and going by the psychology of the now-generation which is more demanding and unpredictable. This explains another emerging trend - the rise of no-frills fares to woo the tourists at the bottom of the pyramid, who ironically are slowly but steadily getting increasingly upstream in terms of volumes. Business travellers are exploring more varied modes of travel. Trends like convenience-themed hotels and dial-a-car have gained a certain acceptability in the market after garnering a critical mass of popularity. But catching up with these are other novel travel trends like customized SOHO (small office, home office) home-stays and alternative accommodations. Solo travel too is gaining traction, mainly among those who have more disposable income and also are discovering a latent passion for travel and exploring new places.   What of the next big thing in electronics? It’s well a deluge, where the sky is no more the limit. The only limit is the extent of imagination. Something like If You Think, You Can. After spending more than a quarter of your active workday working through chaotic traffic jams and going to office and back home with a mind full of road rage, every day, you dream of a driver-less car. But wait: The amber signal is on! They could hit the streets tomorrow, and not the day after. Already, self-parking cars are a reality.   To improve the ease of living better, we are going to see a variety of wearable devices in the form of simple plastic bracelets that help people track their daily activities, such as exercise and sleep. Hot on the take in the days to come are emerging technologies enabling the next level development of holograms, robots, virtual reality, 3D printing and many more exciting products. Clearly, 3D is going to rule the entertainment industry and will become a daily reality for billions of people around the globe, at a cost that will be ridiculously low.   In simple terms, whether it is travel or electronics, expect more for less.
    47 Posted by Born Brio
  • 31 Jul 2016
    15th July 2016 saw one of the most hyped coup d’etat. One of the most adverse effects of the failed coup attempt in Turkey is that the Turkish Authorities will disband the elite presidential guards. The guards comprised of a regiment of 25000 people, out of which at least 300 of its members were detained after the Turkish coup failure. Although the person who seems to have been benefitted the most out of this havoc, is President Erdogan. The failure of the military coup shall only result in solidifying his power manifold. Erdogan can now adequately take advantage of the situation and try to exercise his power by bending the constitution to his advantage. This spells a doomsday for his opponents including those in the military. Yet, situation might turn out to be tricky for Erdogan as well, for if he tries to be over zealous, there is always a possibility that he may end up endangering the future of his own political party and his political career. The coup was organized quite in haste by the Turkish government to establish control and order, after a night of unprecedented chaos that left hundreds dead. As it was already clear by the next day noon that the participants of the coup were still able to challenge the government and many sensed an upcoming failure. The primary reason behind this failure was that the coup was apparently not well organized and lacked support from even the opposition parties in Turkey. Even the pro-Kurdish opposition voiced a strong disapproval of this coup attempt. Some have also contended that it was a part of Erdogan’s political trick to secure his power, yet there is no evidence as of now that stands sufficient to prove that he was in any way lined to it. The motive for this attempt can be panoramic. Erdogan’s several attempts to splurge the country’s military brass and also the secular elements of the Turkish Military were never at ease with his domestic and regional policies. Yet, to pin-point the plotters of this coup would be blasphemous. Again, to comment on the movement behind this coup attempt is too early as it is sufficiently clear that the top leaders of the Turkish Military was definitely not the one that instigated it, as it would have resulted in the immediate arrest of top civilian leaders of the government. Erdogan’s reaction to this attempt came through the FaceTime app on an I-phone. He declared, “We will overcome this”, as a CNN Turk anchor urged his supports to protest the attempts to overthrow him from his position in the Government. Erdogan clearly expressed a strong disapproval of such a failed act and claimed to bring to bars of all those who were responsible behind this. The president also mentioned that the faction leaders shall pay a “heavy price”. The Independent reported that Erdogan is taking an extreme measure that includes firing over 2000 judges. The entire judicial system is taken by the President in an attempt to rectify the damages done by this coup attempt. Although, Erdogan made it decisively clear that another coup attempt might take place at any time. Turkey has been affected at every institutional level by this failure. Around 50,000 soldiers, police, judges, teachers and even civil servants were suspended or detained. There has been an atmosphere of profound tension across this county that houses more than 80 million people and which is also a Western ally against the Islamic state. Prime minister, Yildirim announced that the government can no longer allege a state within a state controlled by the followers of FethullahGulen. U.S President, Obama engaged in the discussion of this coup and urged the Turkish Government to pursue those responsible for this as soon as possible.
    47 Posted by Born Brio
Start Up Tips 154 views Dec 13, 2016
Wake Up India: Time to Start Up with Your Ideas

On 16th Jan 2016, Prime Minister Narendra Modi kick-started the ‘Startup India, Standup India Campaign’ with the intention of building a strong ecosystem for nurturing innovation, driving sustainable economic growth and generating employment. Prime initiatives taken by the government are focused on reducing regulatory burdens, funding, Industry-Academia partnership and incubation.

Start Ups now have access to Single Window Clearance and 10,000 crore fund of funds under the program. There is  No Capital Gains tax and Income tax applicable for three years and special schemes have been announced for women entrepreneurs. RBI has proposed relaxations enabling start-ups to receive foreign venture capital investment by permitting Foreign Venture Capital Investors to transfer shares to other residents or non-residents. Start-up India Hub has been created to foster mentoring for start-ups and to help them in obtaining funds and advice. The government also launched Mudra Bank in April 2015 to boost the growth of small businesses and manufacturing units. The new Bank provides a credit facility of up to INR 50,000 to small businesses. NASSCOM has started a program called 10000 startups in association with the industry and aims to facilitate and incubate Start Ups.



The government is doing its part, the world considers India as a hot investment destination and angels and VCs are in line, looking for bright ideas in the market that has more growth potential than any other across the world. Softbank has invested US$2 billion into Indian startups. The Japanese firm has pledged the total investments at US$10 billion. Oracle announced to set up nine incubation centers in Bangalore, Chennai, Gurgaon, Hyderabad, Mumbai, Noida, Pune, Trivandrum and Vijayawada. Many other corporate and MNC's have announced several other funding and incubation programs. This is a big boost to the entrepreneurial and start up machinery in the country.  

"Is there one invention from India that has become a household name in the globe? Is there one technology that has transformed the productivity of global corporations? Is there one idea that has lead to an earth shaking invention to delight global citizens?," asked NR Narayana Murthy, chairman emeritus of Infosys, while addressing the second annual convocation of the Indian Institute of Science (IISc), Bengaluru. "...the reality is that there is no such contribution from India in the past 60 years," he said, answering his own question.




Wake up India, it is the time to innovate and launch your ideas. Never before has the time been more ripe to do something of your own. Education, bureaucracy, money and infrastructure is no more an excuse to not to unleash your creativity. Make use of the favorable regime and investment environment, realize your ideas and turn them into giants that are not only revered and followed, but also set examples for other developing nations across the world.