To succeed with your idea, it is important to work on the problems currently faced by a group of people. It ensures that the problem really exists. It sounds obvious to say that business ideas should only work on problems that exist. however, most common mistakes entrepreneurs make is to solve problems that don't exist.
Why so many start up venture into something that no one wants ? Because they are merely looking at doing something different, without gauging the potential of their idea. When we run our ideas with our friends they don't say they won't use the byproduct, but you get a response that it sounds great and they may potentially use it at some point tomorrow. However, after you launch, you have zero users.
When an idea launches, there have to be at least some users who really need what the byproduct is, not just potential users, but those who want it urgently. Usually this group of idea users is small, because if there was something that a large number of people urgently needed, it would already exist.
Enterprising people often hold back their start-up ideas as they fear that their ideas may be copied or ridiculed, instead of calculating the potential of the idea by exposing it to a community or group of people, who may become potential users of the byproduct of that idea. Entrepreneurs have to move out to find this group of users and litmus test their innovation before investing time and money.
How do you tell whether there's a path out of your idea? How do you ascertain whether something has the potential of a next Google, Apple or Facebook, or it is just a niche product that may or may not succeed?
Most successful founders don't even realize at first how big a market they are targeting. They grow while exploring their idea and change their business model into something that appeals to a group of people who need their byproducts urgently. This is entrepreneurship.
Sharing ideas on a dedicated platform such as Idea Center on bornbrio.com will help you get neutral reactions from those who don't worry much about the relationship, but consider the usability based on their actual needs. It is a litmus test for the success of your idea. You could potentially have a demand created even before you launch the final product. For sure you can get loads of suggestions that can be filtered to create a much more refined product.
History testifies that people have indeed copied ideas, however, not before those ridiculed ideas proved themselves for those who replicated them. For example, Ola copied Uber’s successful business model after Uber was valued in billions of dollars and e-commerce marketplace player, Flipkart expects government to provide protection to counter the leader -Amazon in its ecommerce business. Neither Uber nor Amazon made any efforts to wrap their ideas and make them confidential, but they went on to try them by talking about them.
Groundbreaking ideas can rarely be copied before they become a reality, because they are different and need skills and in-depth thought process unique to the individual who successfully grooms the idea into successful business. More often than not, potential ideas die their death, due to lack of knowledge and skills to execute them. In other cases the idea simply seems too attractive for the individual who thinks it, but is unable to gather the momentum in terms of the users of the byproduct of that idea.
Sharing your idea motivates you to work further on your half-baked ideas when people question, appreciate and inspire you. You can get a co-founder, who shares your vision. You will also have access to mentors who will guide you on your way forward and the investors who may be willing to bet on your idea.
Testify your ideas and gather the groups of users who need its byproduct urgently. That's the sole mantra for success. You can do it by keeping everything confidential and investing in each of your idea, before most of them are proved worthless, simply because there are no users for your niche or you can start today and publish whatever comes to your mind and select those who appeal to a group of users.
Think what would happen if all of the startups in Silicon Valley suddenly stopped talking to each other? The answer is predictable: deal flows, partnerships and innovation would stop. The time that an idea takes towards becoming the next giant will only go up multifold and many ideas which get ridiculed, would not even see the light of the day.
Go on and share your thoughts on Idea Center at www.bornbrio.com. Realize the next big venture with the Innovators, the group, who needs your products.