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  • 18 Jul 2017
    Ten years ago no one would have thought that the taxi business might replace public transport. This is something that is not only becoming a reality with the help of apps like Uber and Ola, who offer car-pooling, but in fact this might even be the cheaper mode of transport. In the past one week, Uber has come up with a 100 rupee pass for up to 12 kilometers in a sedan. This means that it will cost four people twenty-five rupees each to travel twelve kilometers in an AC car.   Traveling back from work in an AC car was a luxury that only few could afford just a while back. Today it is something that happens on the regular, and according to Niti Aayog, it is a market that has not been capitalized fully as of now. According to their suggestions, private cars should be allowed to offer carpooling and ride-share services in order to make the medium even more cost-effective and efficient.   How this would work is that, a person who is driving his private car back from work could choose to offer a carpool option to people in the locality that are going back to the same area. This would make the system cost effective and efficient as the number of cars offering these services would increase. Additionally, car owners could earn back the cost of driving to work, and maybe even make a small profit every day, just by offering these services to and from work. As is obvious, there would be many advantages if this system falls through, as the amount of traffic would drastically reduce. In addition to that, public transport would be much less crowded, car owners would only take their cars out in case of a necessity and people would be able to travel in a time-efficient way. These appear to solve a lot of problems faced by the common man in India with rising traffic and cost of traveling.   Niti Aayog, which is chaired by Narendra Modi, has partnered with ride-sharing companies such as Uber to assess the impact of this move, both economically and environmentally. However, there are some challenges that would be faced before this becomes a reality. The transport ministry is not in favor of this move as they feel that this would eliminate the concept of taxis. In addition of that, they feel that this move would jeopardize the jobs of the 5 million taxi drivers in India. Commercial vehicles have certain provisions in place such as, higher duties, insurance premium, permit charges etc. that insure the safety of the riders. All this would be absent in case of privately owned cars and there would be ambiguity in the regulatory framework. Official have been quoted as saying that, ‘despite the convenience, various legal aspects have to be kept in mind.’   In my opinion it is only a matter of time before private car-pooling becomes real, as this is something that is already seen in developed countries such as Canada and the US. In these places, people have seen prices of travel go down by more than half when compared to buses. This is a concept that can be a game changer when it comes to a country like India. We are a developing country that needs to develop better connectivity between cities, towns and villages all over the country. Right now we are talking about car-pooling between work and home. In no time we will be talking about it when it comes to traveling hundreds of kilometers.   The world is ever-changing, with things that were not even dreamed of, becoming a reality today. Humans have always adapted in order to escape disaster, and car-pooling might be a small step in the direction of saving fossil fuels. This is not to say that people will stop taking their cars to work completely, but with people getting more educated by the minute, we can rest assured that they will realize the benefits to this and utilize this services to its full potential. 
    603 Posted by Ruhaan Dev Tyagi
  • Ten years ago no one would have thought that the taxi business might replace public transport. This is something that is not only becoming a reality with the help of apps like Uber and Ola, who offer car-pooling, but in fact this might even be the cheaper mode of transport. In the past one week, Uber has come up with a 100 rupee pass for up to 12 kilometers in a sedan. This means that it will cost four people twenty-five rupees each to travel twelve kilometers in an AC car.   Traveling back from work in an AC car was a luxury that only few could afford just a while back. Today it is something that happens on the regular, and according to Niti Aayog, it is a market that has not been capitalized fully as of now. According to their suggestions, private cars should be allowed to offer carpooling and ride-share services in order to make the medium even more cost-effective and efficient.   How this would work is that, a person who is driving his private car back from work could choose to offer a carpool option to people in the locality that are going back to the same area. This would make the system cost effective and efficient as the number of cars offering these services would increase. Additionally, car owners could earn back the cost of driving to work, and maybe even make a small profit every day, just by offering these services to and from work. As is obvious, there would be many advantages if this system falls through, as the amount of traffic would drastically reduce. In addition to that, public transport would be much less crowded, car owners would only take their cars out in case of a necessity and people would be able to travel in a time-efficient way. These appear to solve a lot of problems faced by the common man in India with rising traffic and cost of traveling.   Niti Aayog, which is chaired by Narendra Modi, has partnered with ride-sharing companies such as Uber to assess the impact of this move, both economically and environmentally. However, there are some challenges that would be faced before this becomes a reality. The transport ministry is not in favor of this move as they feel that this would eliminate the concept of taxis. In addition of that, they feel that this move would jeopardize the jobs of the 5 million taxi drivers in India. Commercial vehicles have certain provisions in place such as, higher duties, insurance premium, permit charges etc. that insure the safety of the riders. All this would be absent in case of privately owned cars and there would be ambiguity in the regulatory framework. Official have been quoted as saying that, ‘despite the convenience, various legal aspects have to be kept in mind.’   In my opinion it is only a matter of time before private car-pooling becomes real, as this is something that is already seen in developed countries such as Canada and the US. In these places, people have seen prices of travel go down by more than half when compared to buses. This is a concept that can be a game changer when it comes to a country like India. We are a developing country that needs to develop better connectivity between cities, towns and villages all over the country. Right now we are talking about car-pooling between work and home. In no time we will be talking about it when it comes to traveling hundreds of kilometers.   The world is ever-changing, with things that were not even dreamed of, becoming a reality today. Humans have always adapted in order to escape disaster, and car-pooling might be a small step in the direction of saving fossil fuels. This is not to say that people will stop taking their cars to work completely, but with people getting more educated by the minute, we can rest assured that they will realize the benefits to this and utilize this services to its full potential. 
    Jul 18, 2017 603
  • 17 Jul 2017
    With the fight of the century, starring Connor McGregor and Floyd Mayweather right around the corner, every morning I have been watching highlights of the promotional events taking place. These videos were of interest to me for two reasons; my interest in boxing, and the marketing genius displayed by both these fighters. It is estimated that the value of this fight is over $527 million, with Mayweather getting $400 million and McGregor getting the rest. This disparity is due to the fact that Mayweather is his own promoter and doesn’t have to provide a cut to someone else, like McGregor has to, to the UFC.     To put things into perspective, Zomato is estimated to be worth $500 million. Yes, that is right, two fighters, fighting for 36 minutes in a ring are worth more than a successful company that has existed since 2008. All this might seem too good to bet true but it’s not. There is one reason behind the success of this fight and that is: MARKETING. We can learn a lot about marketing from this fight, and I want to help break it down for you.   We must first acknowledge the fact that boxing is a sport that is a lot about promotion, and that boxers are typically good at promoting their fights. Keeping this in mind, the fact of the matter is that both Floyd and McGregor are insanely better at this than their competitors. We can break down marketing by analyzing the way that these two fighters go about with their promotion. McGregor is someone who relies on intimidating his opponents and saying things that other fighters would be petrified of saying at the world stage. This highlights a key component of marketing, and that is creativity. You need to be creative with your campaigns to catch the eye of the public. In order for the masses to remember your product, you need to be unique and stand out in their minds. You have millions of companies advertising their products to you every single day, but it is only the ones that stand out in your mind that actually make a difference.   On the other hand, Mayweather has a different approach to his trash talk as compared to McGregor. He is cautious in what he says and makes sure to point out his accomplishments from the past. This gives us another valuable lesson when it comes to marketing and that is: brand name. You need to be able to back up your words and not attempt to oversell yourself. We have all seen universities claiming to be ranked number one in the country, when we know for a fact that, that is not the case. Doesn’t this lower your opinion of the university in your eyes? We also see that when you create a good brand name for yourself, you open up avenues that you previously could not access. We see many forms of innovative advertising from companies that would not be successful without their brand name. Hence, companies should focus on perfecting their product and developing a reputation of excellence in the market.   As a fan of combat sports, it was torture for us to see Mayweather and McGregor go back and forth for years without there being a possibility of a fight. However, when both parties realized that they have maximized the interest of the fans, they decided on a date for the fight within no time. In retrospect it was one of the most cunning marketing moves that I have ever seen. Both fighters used their banter to peak the interest of the consumers, and decided to capitalize on it at the most opportune time. This teaches us that marketing is all about timing and being relevant in the market. When you have a product that is going to hit the market, you need to make sure that the interest in the product is at a point when you will be able to make maximum profit. At the same time, you have to understand that the consumers will only buy your product if it is relevant at the time. The promoters for the fight realized this as well, as consumers were getting frustrated and decided to finalize the terms of the fight.   The next thing that is important is: knowing your consumer base and being able to relate to them. Both fighters have a certain type of crowd that they attract and they know it. Mayweather knows that his image in the market consists mainly of him being a wealthy celebrity who likes to flaunt his wealth, as shown by his ring name, Floyd ‘Money’ Mayweather. He knows that while this is not something that is relatable to everyone, millions of his fans adore him for it. This leads to his antics on the stage, as was seen in the New York chapter of the promotion.    McGregor on the other hand, is someone that is known to be a lovable fighter who isn’t afraid to challenge men bigger and stronger than him. His advantage is his trash talk, which he never shies away from. This shows us that we need to find our niche and capitalize on it. If you are a company that primarily targets teenagers, you need to understand the psyche of a typical teenager and target it. You need to adapt with time and be up-to-date on the latest trends.   The last thing that I want to talk about is negative marketing. You need to understand that when you are a public entity open to criticism from millions of people, you need to be careful with what you say and do. You can never satisfy each and every one of the consumers, but you can always try to avoid making any mistakes. An example of this is Uber, with the CEO resigning in disgrace, the company’s reputation has taken a major hit. Competitors will not waste a single minute in highlighting your flaws, and so you need to be very careful with how you act as a company.   Finally, something that is worth thinking about is the fact that, while marketing is a lot about standing out, you need to target people’s hearts and loyalty. You need to develop a brand with which the consumers feel synonymous, and which they are loyal too. Loyal consumers will get you more business than a good ad might, and so you need to work towards making a place in people’s heart. Just like fans of either fighter will go to any length to defend their hero, you need to be a company that people want to defend and hold up on a pedestal.
    629 Posted by Ruhaan Dev Tyagi
  • With the fight of the century, starring Connor McGregor and Floyd Mayweather right around the corner, every morning I have been watching highlights of the promotional events taking place. These videos were of interest to me for two reasons; my interest in boxing, and the marketing genius displayed by both these fighters. It is estimated that the value of this fight is over $527 million, with Mayweather getting $400 million and McGregor getting the rest. This disparity is due to the fact that Mayweather is his own promoter and doesn’t have to provide a cut to someone else, like McGregor has to, to the UFC.     To put things into perspective, Zomato is estimated to be worth $500 million. Yes, that is right, two fighters, fighting for 36 minutes in a ring are worth more than a successful company that has existed since 2008. All this might seem too good to bet true but it’s not. There is one reason behind the success of this fight and that is: MARKETING. We can learn a lot about marketing from this fight, and I want to help break it down for you.   We must first acknowledge the fact that boxing is a sport that is a lot about promotion, and that boxers are typically good at promoting their fights. Keeping this in mind, the fact of the matter is that both Floyd and McGregor are insanely better at this than their competitors. We can break down marketing by analyzing the way that these two fighters go about with their promotion. McGregor is someone who relies on intimidating his opponents and saying things that other fighters would be petrified of saying at the world stage. This highlights a key component of marketing, and that is creativity. You need to be creative with your campaigns to catch the eye of the public. In order for the masses to remember your product, you need to be unique and stand out in their minds. You have millions of companies advertising their products to you every single day, but it is only the ones that stand out in your mind that actually make a difference.   On the other hand, Mayweather has a different approach to his trash talk as compared to McGregor. He is cautious in what he says and makes sure to point out his accomplishments from the past. This gives us another valuable lesson when it comes to marketing and that is: brand name. You need to be able to back up your words and not attempt to oversell yourself. We have all seen universities claiming to be ranked number one in the country, when we know for a fact that, that is not the case. Doesn’t this lower your opinion of the university in your eyes? We also see that when you create a good brand name for yourself, you open up avenues that you previously could not access. We see many forms of innovative advertising from companies that would not be successful without their brand name. Hence, companies should focus on perfecting their product and developing a reputation of excellence in the market.   As a fan of combat sports, it was torture for us to see Mayweather and McGregor go back and forth for years without there being a possibility of a fight. However, when both parties realized that they have maximized the interest of the fans, they decided on a date for the fight within no time. In retrospect it was one of the most cunning marketing moves that I have ever seen. Both fighters used their banter to peak the interest of the consumers, and decided to capitalize on it at the most opportune time. This teaches us that marketing is all about timing and being relevant in the market. When you have a product that is going to hit the market, you need to make sure that the interest in the product is at a point when you will be able to make maximum profit. At the same time, you have to understand that the consumers will only buy your product if it is relevant at the time. The promoters for the fight realized this as well, as consumers were getting frustrated and decided to finalize the terms of the fight.   The next thing that is important is: knowing your consumer base and being able to relate to them. Both fighters have a certain type of crowd that they attract and they know it. Mayweather knows that his image in the market consists mainly of him being a wealthy celebrity who likes to flaunt his wealth, as shown by his ring name, Floyd ‘Money’ Mayweather. He knows that while this is not something that is relatable to everyone, millions of his fans adore him for it. This leads to his antics on the stage, as was seen in the New York chapter of the promotion.    McGregor on the other hand, is someone that is known to be a lovable fighter who isn’t afraid to challenge men bigger and stronger than him. His advantage is his trash talk, which he never shies away from. This shows us that we need to find our niche and capitalize on it. If you are a company that primarily targets teenagers, you need to understand the psyche of a typical teenager and target it. You need to adapt with time and be up-to-date on the latest trends.   The last thing that I want to talk about is negative marketing. You need to understand that when you are a public entity open to criticism from millions of people, you need to be careful with what you say and do. You can never satisfy each and every one of the consumers, but you can always try to avoid making any mistakes. An example of this is Uber, with the CEO resigning in disgrace, the company’s reputation has taken a major hit. Competitors will not waste a single minute in highlighting your flaws, and so you need to be very careful with how you act as a company.   Finally, something that is worth thinking about is the fact that, while marketing is a lot about standing out, you need to target people’s hearts and loyalty. You need to develop a brand with which the consumers feel synonymous, and which they are loyal too. Loyal consumers will get you more business than a good ad might, and so you need to work towards making a place in people’s heart. Just like fans of either fighter will go to any length to defend their hero, you need to be a company that people want to defend and hold up on a pedestal.
    Jul 17, 2017 629
  • 13 Jul 2017
     As I was re-watching The Social Network the other day, it dawned upon me that Facebook was founded nearly 13 years ago. Yes, I know. It seems like just yesterday, doesn’t it? As I am working in the field of startups, my mind automatically started thinking in that direction. I tried to come up with another startup that was as big as Facebook, or even had as much potential.   So I decided to do some research, and I came to the surprising, and frankly terrifying conclusion that there had been no major tech startup since Facebook, and as mentioned before, that was more than a decade ago. This put a question in my mind that led me to writing this blog. Is this the end of tech startups? All the way from the 70s, with Microsoft and Apple, to the early 2000s with Facebook, tech was the field to be in. It had high paying jobs and unmatched profit margins. This is clear as Bill Gates was named the richest man in the world for the 16th time in 2016.    You might think that I am crazy as you read this article because you have heard of companies such as Uber, Airbnb etc who came much after Facebook. While Uber had the potential to become a company that was in the same league as Facebook, Google, Microsoft etc., their recent troubles has put them in tight spot. With the CEO resigning in disgrace, the company’s future certainly seems to be in jeopardy. On the other hand, while Airbnb is a multi-billion-dollar company worth $31 billion, its value is just 7% of that of Facebook.   After carefully analyzing the situation, I came to the conclusion that this dilemma was due to saturation and dominance in the market. In today’s day and age companies are wary of competition and are aggressive in their approach. Giants such as Facebook, Google, Apple etc. are looking out for their competitors in order to acquire them before they can reach their maximum potential. This is also increasing the value of the parent companies, making the rich, richer. I am sure we have all heard the news of Snapchat refusing to be acquired by Facebook, hence directly competing with it. By the time new companies with potential enter the market, the industry is already saturated with competition. To illustrate their dominance, we can go over the companies owned by Facebook and Google. In 2012 Facebook bought Instagram for $1 billion and then two years later bought WhatsApp for $19 billion. On the other hand, Google acquired YouTube for $1.65 billion in 2006 and also bought Android in 2005. If these companies had still been independent, they could have challenged the empires created by Facebook and Google.   There are other strategies employed by these giants to bring down their competitors. Facebook introduced Snapchat-like features in all three of its social networking sites. This created pressure on Snapchat, reducing its stock price. Google tried to acquire Yelp in 2012, but was turned down. Google responded to this by launching their own product, and furthermore used their dominance in the search market to promote their own product while pushing down Yelp reviews at the same time. This made it harder for Yelp to attract new customers and severely hampered Yelp’s attempt at expanding overseas. Combine this with the fact that companies require huge amounts of money in order to compete in the market. Back in the day, when Google was launched, you could enter the market with a modest amount of investment. However, this is not possible today as you have to directly compete with companies such as Facebook that appear to have unlimited resources.   With all these problems being faced by startups, the future of the tech industry appears to be uncertain. In addition to that innovation is happening in different fields in today’s world. We can see this with what Elon Musk is doing with Tesla and SpaceX. I personally hope to see some new players in the tech market, and hopefully we will be privy to a game-changer soon enough.            
    181 Posted by Ruhaan Dev Tyagi
  •  As I was re-watching The Social Network the other day, it dawned upon me that Facebook was founded nearly 13 years ago. Yes, I know. It seems like just yesterday, doesn’t it? As I am working in the field of startups, my mind automatically started thinking in that direction. I tried to come up with another startup that was as big as Facebook, or even had as much potential.   So I decided to do some research, and I came to the surprising, and frankly terrifying conclusion that there had been no major tech startup since Facebook, and as mentioned before, that was more than a decade ago. This put a question in my mind that led me to writing this blog. Is this the end of tech startups? All the way from the 70s, with Microsoft and Apple, to the early 2000s with Facebook, tech was the field to be in. It had high paying jobs and unmatched profit margins. This is clear as Bill Gates was named the richest man in the world for the 16th time in 2016.    You might think that I am crazy as you read this article because you have heard of companies such as Uber, Airbnb etc who came much after Facebook. While Uber had the potential to become a company that was in the same league as Facebook, Google, Microsoft etc., their recent troubles has put them in tight spot. With the CEO resigning in disgrace, the company’s future certainly seems to be in jeopardy. On the other hand, while Airbnb is a multi-billion-dollar company worth $31 billion, its value is just 7% of that of Facebook.   After carefully analyzing the situation, I came to the conclusion that this dilemma was due to saturation and dominance in the market. In today’s day and age companies are wary of competition and are aggressive in their approach. Giants such as Facebook, Google, Apple etc. are looking out for their competitors in order to acquire them before they can reach their maximum potential. This is also increasing the value of the parent companies, making the rich, richer. I am sure we have all heard the news of Snapchat refusing to be acquired by Facebook, hence directly competing with it. By the time new companies with potential enter the market, the industry is already saturated with competition. To illustrate their dominance, we can go over the companies owned by Facebook and Google. In 2012 Facebook bought Instagram for $1 billion and then two years later bought WhatsApp for $19 billion. On the other hand, Google acquired YouTube for $1.65 billion in 2006 and also bought Android in 2005. If these companies had still been independent, they could have challenged the empires created by Facebook and Google.   There are other strategies employed by these giants to bring down their competitors. Facebook introduced Snapchat-like features in all three of its social networking sites. This created pressure on Snapchat, reducing its stock price. Google tried to acquire Yelp in 2012, but was turned down. Google responded to this by launching their own product, and furthermore used their dominance in the search market to promote their own product while pushing down Yelp reviews at the same time. This made it harder for Yelp to attract new customers and severely hampered Yelp’s attempt at expanding overseas. Combine this with the fact that companies require huge amounts of money in order to compete in the market. Back in the day, when Google was launched, you could enter the market with a modest amount of investment. However, this is not possible today as you have to directly compete with companies such as Facebook that appear to have unlimited resources.   With all these problems being faced by startups, the future of the tech industry appears to be uncertain. In addition to that innovation is happening in different fields in today’s world. We can see this with what Elon Musk is doing with Tesla and SpaceX. I personally hope to see some new players in the tech market, and hopefully we will be privy to a game-changer soon enough.            
    Jul 13, 2017 181
  • 10 Jul 2017
    Being home for four months on vacation, I had a lot of time on my hand and not a lot of work. After putting in some thought, I decided that doing an internship would be the best use of my time. Thus started the process of applying for internships, on various platforms, over the next week. Having applied to jobs that I deemed a good fit for me, all I had to now do was wait for the acceptances and the interviews to come around. Within the next few days I was accepted to over 10 companies and now I had the privilege to be able to choose from them.   Companies ranged from MNCs worth millions of dollars, to startups that weren’t even a month old. I now had to choose what kind of company I wanted to work in, and I chose to work for a startup. The reason for this was simple, as supposedly you learn more while working for startups.   I think I am now in the perfect position to judge this statement for a fact, having worked in a startup for the past one month. I would like to share in this article my thoughts, both good and bad, about working in a startup.   I would first like to address the elephant in the room, the fact that you learn more when you work for a startup. Never having worked for a well-established corporation, I am not in a position to comment on the experience of working in one. However, I can comment on the experience of working in startup. Being an Economics and Mathematics student, I thought I would be involved in the finance side of things. Boy, was I in for a surprise. Over the past one month I worked on subjects ranging from marketing to business research. Frankly, working in a startup is not for someone who does not like to learn and experience new things. In addition to the core subject you have expertise in, you would be required to work on a plethora of things. You might be asked to make calls to clients, pitch ideas to investors and so on and so forth. While to the common man this might seem like a waste of time, the experience which you gain from doing all these tasks is invaluable. You learn to communicate with people under pressure while making sure you have all your facts right. I don’t know about you, but as an eighteen-year-old, I can only be thankful for such an experience.   Everyone knows that work is all the more bearable when you work with people you can talk to, and maybe even be friends with. Startups usually have a work force that ranges from anywhere between five to fifty people and this means that employees know each other by name. Being on first-name basis with everyone in the office makes the job so much easier, as you can cooperate with each other on those extensive projects, or call in when you might be late for work so that your colleagues can cover up for you. All in all, knowing your colleagues is awesome and makes work fun.   On a similar note, one of the biggest advantages of working in a startup is the fact that you get to interact with everyone in the office. I have personally worked with the CEO of the startup I work in, and it is truly an enriching experience. Learning, first-hand from a person who has approximately twenty years of experience in the field, is something that cannot be underestimated. In a MNC you will rarely interact with the manager and that too for only a couple of minutes at a time. Working with someone who has so much to offer is lucrative to almost everyone.   One of the reasons why I settled in so quickly within the organization is the fact that there is no age barrier. Your position in the organization is directly related to the amount of work you do and the quality of your work. You can be the youngest member on the team, but you will receive a certain status based solely on your aptitude and contribution. This should be encouraging for everyone out there who has suffered due to office politics of any kind.   The only drawback with my experience of working in a startup was the brand name. When you tell someone you’re working in startup that they probably haven’t heard of, more often than not, you won’t receive the same reaction as that of working in an established corporation.   However, the choice you have to make is whether you want to be surrounded in a place full of energy, motivation and innovation, where you have a chance to drastically improve your skillset. Or do you want to be one of the innumerable men, who work 9 to 5 and do the same task over and over? The choice is yours, but when you want to experience something new, know that startups don’t judge based on age.    
    269 Posted by Ruhaan Dev Tyagi
  • Being home for four months on vacation, I had a lot of time on my hand and not a lot of work. After putting in some thought, I decided that doing an internship would be the best use of my time. Thus started the process of applying for internships, on various platforms, over the next week. Having applied to jobs that I deemed a good fit for me, all I had to now do was wait for the acceptances and the interviews to come around. Within the next few days I was accepted to over 10 companies and now I had the privilege to be able to choose from them.   Companies ranged from MNCs worth millions of dollars, to startups that weren’t even a month old. I now had to choose what kind of company I wanted to work in, and I chose to work for a startup. The reason for this was simple, as supposedly you learn more while working for startups.   I think I am now in the perfect position to judge this statement for a fact, having worked in a startup for the past one month. I would like to share in this article my thoughts, both good and bad, about working in a startup.   I would first like to address the elephant in the room, the fact that you learn more when you work for a startup. Never having worked for a well-established corporation, I am not in a position to comment on the experience of working in one. However, I can comment on the experience of working in startup. Being an Economics and Mathematics student, I thought I would be involved in the finance side of things. Boy, was I in for a surprise. Over the past one month I worked on subjects ranging from marketing to business research. Frankly, working in a startup is not for someone who does not like to learn and experience new things. In addition to the core subject you have expertise in, you would be required to work on a plethora of things. You might be asked to make calls to clients, pitch ideas to investors and so on and so forth. While to the common man this might seem like a waste of time, the experience which you gain from doing all these tasks is invaluable. You learn to communicate with people under pressure while making sure you have all your facts right. I don’t know about you, but as an eighteen-year-old, I can only be thankful for such an experience.   Everyone knows that work is all the more bearable when you work with people you can talk to, and maybe even be friends with. Startups usually have a work force that ranges from anywhere between five to fifty people and this means that employees know each other by name. Being on first-name basis with everyone in the office makes the job so much easier, as you can cooperate with each other on those extensive projects, or call in when you might be late for work so that your colleagues can cover up for you. All in all, knowing your colleagues is awesome and makes work fun.   On a similar note, one of the biggest advantages of working in a startup is the fact that you get to interact with everyone in the office. I have personally worked with the CEO of the startup I work in, and it is truly an enriching experience. Learning, first-hand from a person who has approximately twenty years of experience in the field, is something that cannot be underestimated. In a MNC you will rarely interact with the manager and that too for only a couple of minutes at a time. Working with someone who has so much to offer is lucrative to almost everyone.   One of the reasons why I settled in so quickly within the organization is the fact that there is no age barrier. Your position in the organization is directly related to the amount of work you do and the quality of your work. You can be the youngest member on the team, but you will receive a certain status based solely on your aptitude and contribution. This should be encouraging for everyone out there who has suffered due to office politics of any kind.   The only drawback with my experience of working in a startup was the brand name. When you tell someone you’re working in startup that they probably haven’t heard of, more often than not, you won’t receive the same reaction as that of working in an established corporation.   However, the choice you have to make is whether you want to be surrounded in a place full of energy, motivation and innovation, where you have a chance to drastically improve your skillset. Or do you want to be one of the innumerable men, who work 9 to 5 and do the same task over and over? The choice is yours, but when you want to experience something new, know that startups don’t judge based on age.    
    Jul 10, 2017 269
  • 06 Jul 2017
    Working capital is a fund which is required by business organisations to run their day to day activities. Banks and financial institutions provide loans to businesses to fulfil their requirement of working capital. This is done on the basis of their performance, credit rating and overall predictability of the business organisation. Given the situation of the current Indian market, a well thought and intelligent idea can turn into a great business model. Hence, to promote SMEs to start implementing new business ideas in India, the government has initiated different incentives. Over 30 million SMEs have been started in India over the last decade. However, some of these businesses are slowing down due to shortage of working capital fund. This is because of the lack of trust that the banks or financial institutions place in the companies, along with a complicated and long process of fund approval system in financial institutions. In order to make lending of funds to SMEs more convenient, Gaurav Hinduja and Shashank Rishyasringa have come up with the Capital Float company. They started in 2013 in Bangalore and are working in the digital finance sector. “We felt that it was the right time to get in, because India is going to look a lot like the US in five years. In the US, you see a lot of businesses doing digital lending because the infrastructure is present,” says Sashank, co-founder of Capital Float. The founder of Capital Float Gaurav Hinduja and Sashank Rishyasringaadd are of the opinion that smartphones have made it easy for people to apply for loans. This is because they can have their creditworthiness analysed within minutes and so a loan can now be approved and disbursed within the hour. Capital Float is an online platform that provides working capital finance to SMEs and start-ups in India and offer flexible, short term loans that can be used to purchase inventory, service new orders or optimize cash cycles. With the help of this company, borrowers can apply online in minutes, select desired payment terms and receive funds in their bank account in 3 days with minimal hassle. Capital Float is the trade name of ZEN LEFIN PVT LTd, a non banking finance company (NBFC) registered with the RBI. Capital Float is backed by George Soros’s Aspada Investment company, SAIF partners and Sequoia Capital. It has raised more than $80 million in debt and equity. The company has raised USD $ 13 Million in Series A- funding, USD $ 25 Million in series-B funding, led by creation investment Capital management LLC. The Capital Float venture, since inception, has partnered with companies across verticals, having forged partnerships with E-commerce websites, payment gateways, cab service such as Snapdeal, PayTM, Shopclues, eBay, Alibaba, Amazon, VIA, Yatra, Mswipe, Pine Labs, Bijlipay, ICICI Merchant Services, and UBER. The company is engaged with small business, E-commerce merchants, manufacturers and early stage business to business service providers across India. Capital Float Company has two types of products that can be used to purchase inventory and service new orders. For inventory based players like Myntra and Zovi, they underwrite receivables and for inventory purchase, they provide 60, 90 or 120 days of working capital loans. As additional working capital loan helps vendors to expand horizontally and give equal weightage to all E-commerce sites. Capital Float has come with innovative products such as ‘Pay Later’, which gives loans to retailers against data on PoS machines. Capital Float, which primarily handles E-commerce finance, has seen 8x times growth in 2016. So far, Company has disbursed almost INR 150 crores in 2015. It disbursed almost INR 1000 crores to over 1,000 customers in 40 cities across the country within 10 months from April 2016 to January 2017. For the current year, the company has disbursed around INR 1500 crores with an interest rate between 16-20 percent. This depends on the risk assessment of the individual. The team also takes on a fee income, which is one to two percent on processing a loan. Capital Float Venture is offering short term loans in the range of INR 25,000 and INR 30 millions. The company is offering time duration for disbursing large ticket size loan is three days whereas for small ticket loans a little as 90 seconds. As per Gaurav Hinduja, he is expecting 500% rise in disbursals of all his products by increasing the customer base by 600%. Total loan disbursals of the company’s products in the market rose steeply with Pay Later and unsecured business loan being the top performing products with 140% and 300% growth respectively over 2015. Company having lent to 7000 borrowers in 2016-17, Capital Float is aiming to finance 20,000 of them in the next one year, including 10,000 kirana stores, with about 60% of its total borrowers coming from outside metro cities.
    345 Posted by Mahesh Rathi
  • Working capital is a fund which is required by business organisations to run their day to day activities. Banks and financial institutions provide loans to businesses to fulfil their requirement of working capital. This is done on the basis of their performance, credit rating and overall predictability of the business organisation. Given the situation of the current Indian market, a well thought and intelligent idea can turn into a great business model. Hence, to promote SMEs to start implementing new business ideas in India, the government has initiated different incentives. Over 30 million SMEs have been started in India over the last decade. However, some of these businesses are slowing down due to shortage of working capital fund. This is because of the lack of trust that the banks or financial institutions place in the companies, along with a complicated and long process of fund approval system in financial institutions. In order to make lending of funds to SMEs more convenient, Gaurav Hinduja and Shashank Rishyasringa have come up with the Capital Float company. They started in 2013 in Bangalore and are working in the digital finance sector. “We felt that it was the right time to get in, because India is going to look a lot like the US in five years. In the US, you see a lot of businesses doing digital lending because the infrastructure is present,” says Sashank, co-founder of Capital Float. The founder of Capital Float Gaurav Hinduja and Sashank Rishyasringaadd are of the opinion that smartphones have made it easy for people to apply for loans. This is because they can have their creditworthiness analysed within minutes and so a loan can now be approved and disbursed within the hour. Capital Float is an online platform that provides working capital finance to SMEs and start-ups in India and offer flexible, short term loans that can be used to purchase inventory, service new orders or optimize cash cycles. With the help of this company, borrowers can apply online in minutes, select desired payment terms and receive funds in their bank account in 3 days with minimal hassle. Capital Float is the trade name of ZEN LEFIN PVT LTd, a non banking finance company (NBFC) registered with the RBI. Capital Float is backed by George Soros’s Aspada Investment company, SAIF partners and Sequoia Capital. It has raised more than $80 million in debt and equity. The company has raised USD $ 13 Million in Series A- funding, USD $ 25 Million in series-B funding, led by creation investment Capital management LLC. The Capital Float venture, since inception, has partnered with companies across verticals, having forged partnerships with E-commerce websites, payment gateways, cab service such as Snapdeal, PayTM, Shopclues, eBay, Alibaba, Amazon, VIA, Yatra, Mswipe, Pine Labs, Bijlipay, ICICI Merchant Services, and UBER. The company is engaged with small business, E-commerce merchants, manufacturers and early stage business to business service providers across India. Capital Float Company has two types of products that can be used to purchase inventory and service new orders. For inventory based players like Myntra and Zovi, they underwrite receivables and for inventory purchase, they provide 60, 90 or 120 days of working capital loans. As additional working capital loan helps vendors to expand horizontally and give equal weightage to all E-commerce sites. Capital Float has come with innovative products such as ‘Pay Later’, which gives loans to retailers against data on PoS machines. Capital Float, which primarily handles E-commerce finance, has seen 8x times growth in 2016. So far, Company has disbursed almost INR 150 crores in 2015. It disbursed almost INR 1000 crores to over 1,000 customers in 40 cities across the country within 10 months from April 2016 to January 2017. For the current year, the company has disbursed around INR 1500 crores with an interest rate between 16-20 percent. This depends on the risk assessment of the individual. The team also takes on a fee income, which is one to two percent on processing a loan. Capital Float Venture is offering short term loans in the range of INR 25,000 and INR 30 millions. The company is offering time duration for disbursing large ticket size loan is three days whereas for small ticket loans a little as 90 seconds. As per Gaurav Hinduja, he is expecting 500% rise in disbursals of all his products by increasing the customer base by 600%. Total loan disbursals of the company’s products in the market rose steeply with Pay Later and unsecured business loan being the top performing products with 140% and 300% growth respectively over 2015. Company having lent to 7000 borrowers in 2016-17, Capital Float is aiming to finance 20,000 of them in the next one year, including 10,000 kirana stores, with about 60% of its total borrowers coming from outside metro cities.
    Jul 06, 2017 345
  • 06 Jul 2017
    India is famous for its diversity in culture, customs, language and food. In India most people prefer to eat homemade food. With more and more women working full-time jobs, Indian households are struggling to eat fresh and healthy food on a regular basis. You have to compromise either on the food or one of the adults has to push themselves to cook. Here, Mr Mustafa has come up with a business idea to complement the efforts of the Indian households to cook food, with ready to cook batter of Idli /Dosa. With this iD food company, it is possible to get fresh and best quality ready to cook batter at your convenience. In 2006, Mr. P.C Musthafa, an IIM-B student, started this business with his four brothers in Bangalore. He saw opportunity in Bangalore as in Bangalore, people consumes more than 10 million idlis every day in households and hotels. To serve them with ready to cook and best quality batter, Mr Musthafa came up with a system to manufacture batter and also for the packaging. The motto of the company has been very clear; to provide hygienic and convenient batter to Indian households. iD fresh opened up a larger factory, with a vision of building a food company that made preservative-free food that can be cooked at home. Now, there are more than 65,000 retail stores across the 14 cities of which about 12,000 have refrigeration. This is where iD fresh distribute the batter on a daily basis to its customers. To expand business in India, the company raised funds of INR 35 crores from venture partners in 2014. With this capital it opened up seven factories and eight offices. Now the company is manufacturing more than 50,000 kgs of idlis/dosas batter per day which is equivalent to millions of idlis. The company is also expanding the business by introducing Malabar Parontha and Chutney which is get very popular in Bangalore. Looking to expand its business, the company has now started produing batter for other food items such as, Vadas. They also include a spout in order to prevent the shape of the Vada from getting messed up and to obtain its perfect round shape. They are also planning to launch ragi dosa batter and it is projected that company will successfully cross its turnover by 200 crores in this year.
    155 Posted by Mahesh Rathi
  • India is famous for its diversity in culture, customs, language and food. In India most people prefer to eat homemade food. With more and more women working full-time jobs, Indian households are struggling to eat fresh and healthy food on a regular basis. You have to compromise either on the food or one of the adults has to push themselves to cook. Here, Mr Mustafa has come up with a business idea to complement the efforts of the Indian households to cook food, with ready to cook batter of Idli /Dosa. With this iD food company, it is possible to get fresh and best quality ready to cook batter at your convenience. In 2006, Mr. P.C Musthafa, an IIM-B student, started this business with his four brothers in Bangalore. He saw opportunity in Bangalore as in Bangalore, people consumes more than 10 million idlis every day in households and hotels. To serve them with ready to cook and best quality batter, Mr Musthafa came up with a system to manufacture batter and also for the packaging. The motto of the company has been very clear; to provide hygienic and convenient batter to Indian households. iD fresh opened up a larger factory, with a vision of building a food company that made preservative-free food that can be cooked at home. Now, there are more than 65,000 retail stores across the 14 cities of which about 12,000 have refrigeration. This is where iD fresh distribute the batter on a daily basis to its customers. To expand business in India, the company raised funds of INR 35 crores from venture partners in 2014. With this capital it opened up seven factories and eight offices. Now the company is manufacturing more than 50,000 kgs of idlis/dosas batter per day which is equivalent to millions of idlis. The company is also expanding the business by introducing Malabar Parontha and Chutney which is get very popular in Bangalore. Looking to expand its business, the company has now started produing batter for other food items such as, Vadas. They also include a spout in order to prevent the shape of the Vada from getting messed up and to obtain its perfect round shape. They are also planning to launch ragi dosa batter and it is projected that company will successfully cross its turnover by 200 crores in this year.
    Jul 06, 2017 155
  • 06 Jul 2017
    Are you hungry and want to order tasty homemade food? Will you like to have a fresh and hot meal for today’s lunch?  FreshMenu is an online food delivery venture that provides a solution for all the questions above. Many new players are entering into the food delivery market to serve people as the online food delivery industry has grown drastically over the last few years. Some notable members of this industry are Foodpanda, Swiggy, Zomato, etc. Freshmenu is a start-up founded by Rashmi Daga, an alumna of IIM-A in 2014. FreshMenu prepares meals and delivers from its own kitchen facilities. Freshmenu is a start-up in the online food delivery sector, which falls under the full stack food business model. This means that FreshMenu prepares food in house and have their own delivery fleet. In this model, a company can ensure the quality of food which they are delivering to the customers. FreshMenu function on a cloud kitchen model which is broadly identified as a mini-kitchen that caters only to online food delivery and does not offer dine in or take out. FreshMenu has 17 operating kitchens in Bangalore - Sarjapur, Whitefield, Marathahalli, Koramangala, Bellandur, Richmond Town, Indiranagar, JP Nagar, Hennur, BTM layout. According to concept of cloud kitchen, customer will be served by the nearest kitchen which in turn ensures the quality and freshness of the meal. FreshMenu is the fourth largest company in this sector with total revenues of INR 31.7 crores in the year 2016-17, up from INR 84 lakhs in the previous financial year. However, the losses too increased from INR 2.31 crore in financial year 2015-16 to INR 33.8 crores in financial year 2016-17. FreshMenu is owned and operated by Food Vista India Pvt. Ltd. FreshMenu started in Bangalore and now the company has expanded business and its services to Mumbai and Delhi-NCR. Company has raised almost $ 22 million from investors including Zodius Technology Fund, Lightspeed Ventures Partners and Growth story. As per latest interview of Rashmi, FreshMenu will be net profitable within the next 12 months, as they are opening up even more kitchens and plan to expand services. Rashmi is planning to open almost 80 more kitchens by the end of next 2 years. Now, Fresh menu has almost 26 kitchens in three cities i.e, Delhi, Mumbai and Bangalore.  
    144 Posted by Mahesh Rathi
  • Are you hungry and want to order tasty homemade food? Will you like to have a fresh and hot meal for today’s lunch?  FreshMenu is an online food delivery venture that provides a solution for all the questions above. Many new players are entering into the food delivery market to serve people as the online food delivery industry has grown drastically over the last few years. Some notable members of this industry are Foodpanda, Swiggy, Zomato, etc. Freshmenu is a start-up founded by Rashmi Daga, an alumna of IIM-A in 2014. FreshMenu prepares meals and delivers from its own kitchen facilities. Freshmenu is a start-up in the online food delivery sector, which falls under the full stack food business model. This means that FreshMenu prepares food in house and have their own delivery fleet. In this model, a company can ensure the quality of food which they are delivering to the customers. FreshMenu function on a cloud kitchen model which is broadly identified as a mini-kitchen that caters only to online food delivery and does not offer dine in or take out. FreshMenu has 17 operating kitchens in Bangalore - Sarjapur, Whitefield, Marathahalli, Koramangala, Bellandur, Richmond Town, Indiranagar, JP Nagar, Hennur, BTM layout. According to concept of cloud kitchen, customer will be served by the nearest kitchen which in turn ensures the quality and freshness of the meal. FreshMenu is the fourth largest company in this sector with total revenues of INR 31.7 crores in the year 2016-17, up from INR 84 lakhs in the previous financial year. However, the losses too increased from INR 2.31 crore in financial year 2015-16 to INR 33.8 crores in financial year 2016-17. FreshMenu is owned and operated by Food Vista India Pvt. Ltd. FreshMenu started in Bangalore and now the company has expanded business and its services to Mumbai and Delhi-NCR. Company has raised almost $ 22 million from investors including Zodius Technology Fund, Lightspeed Ventures Partners and Growth story. As per latest interview of Rashmi, FreshMenu will be net profitable within the next 12 months, as they are opening up even more kitchens and plan to expand services. Rashmi is planning to open almost 80 more kitchens by the end of next 2 years. Now, Fresh menu has almost 26 kitchens in three cities i.e, Delhi, Mumbai and Bangalore.  
    Jul 06, 2017 144
  • 05 Jul 2017
    India is evolving into a hub of businesses and different business ideas.  Nowadays, many students are coming up with new and unique business ideas, many of which are converted into startups. Digitization of businesses also provides a platform for these startups to blossom. FreshToHome is one of the companies which came into picture with the new and innovative idea of online fish venture. Mathew Joseph, co-founder of FreshToHome had started his business with the name: SeaToHome Company in 2012. He exported fish from Cochin to Delhi and Bangalore. SeaToHome venture was probably one of India’s first ventures in the food space which provided fresh fish to the consumer at their very doorstep. However, not being a consumer player and other limitations made it very difficult for Mr. Mathew to scale and succeed in the market. Statistics of Indian Fisheries Ministry evaluated the fish industry in India to be worth $50 billion .This number further increases for the entire meat industry. Looking for an opportunity to enter the fresh meat market, Mr Shan, a former Zynga Country Manager and Founder and CEO of Dbaux, convinced Mr. Mathew to come aboard as co-founder. They expanded their line of business from just fish to meat and also changed the company’s name from SeaToHome into FreshToHome. They also put together a new team consisting of former Zynga employees, advisors and executives.- BM Tambakad, Suresh Parameshwaran, Jayesh Jose, Nikamal Malakar and Prashun Purkayastha. FreshToHome has implemented a very interesting idea in their website. They explain to us the entire process of the meat industry, with pictures. According to them, fisherman spend anywhere between three weeks to three months at sea. As you probably guessed already, the fish is stale by the time it reaches the shore. Fishermen either freeze the fish or use chemicals such as ammonia, chlorine or even formalin in order to preserve the fish they catch. These chemicals are harmful in the long run and can even cause food poisoning. This fish is then transported to cities such as Delhi, Bangalore etc where we consume them approximately 3 months after they are caught. All this might compel you to stop consuming meat entirely, but this is where FreshToHome steps in. They guarantee that the meat they provide will be chemical and antibiotic free. They deal with the fishermen and ranchers directly, maintaining a constant supply of meat. Hence they bridge the gap between the suppliers and consumers through their technology, inherently reducing the time taken for the meat to reach the consumer.   “In today’s fast-paced lifestyle, it is important for one to understand and consume fresh and chemical-free food. At Fresh to Home, we take great pride in enabling a first of its kind market place for fish & meat, which will ensure direct procurement from the fishermen or farmers without any middlemen in between. We are not Hyper Local but Hyper Fresh as we provide the freshest of fresh food to you straight from the source” said Shan Kadavil, CEO of FreshToHome.   Now FreshToHome is operating in Bangalore, Cochin, Trivandrum and Delhi. It was launched in Bangalore in March 2016 and is doubling sales every three months. Mr. Kadavil, is looking to expand his business to 20 cities in 2017. Currently, the company has more than 80,000 customers in Kochi, Thiruvanathapuran, Bangalore, Mysore and Delhi, with this number steadily on the rise. Two out of three are repeat customers of FreshToHome. The company, which clocks in 3 tons of produce per day has seen 65% month on month customer retentions. The company is working with 10000+ fishermen to supply the fresh fish to the customers. FreshToHome’s main competitor has been the other big player in the market, The Bigbasket, an online grocery store. There are other competing players like Easy-Meat, Zappfresh and Licious, as they also offer fresh meat. The company has angel investment from Mark Pincus, founder of gaming company Zynga, and Google Ventures CEO, David Krane. As per statistics, the company has achieved the fastest zero to $5 million revenue in the E-commerce sector in India in such short span of time. As per siteworthtrafic.com, the FreshToHome website is currently valued at USD $5,811 and reaches roughly 1,773 unique users each day. These users generate 7,960 daily views, with a revenue (from advertisements) of approximately USD $8 per day.
    140 Posted by Mahesh Rathi
  • India is evolving into a hub of businesses and different business ideas.  Nowadays, many students are coming up with new and unique business ideas, many of which are converted into startups. Digitization of businesses also provides a platform for these startups to blossom. FreshToHome is one of the companies which came into picture with the new and innovative idea of online fish venture. Mathew Joseph, co-founder of FreshToHome had started his business with the name: SeaToHome Company in 2012. He exported fish from Cochin to Delhi and Bangalore. SeaToHome venture was probably one of India’s first ventures in the food space which provided fresh fish to the consumer at their very doorstep. However, not being a consumer player and other limitations made it very difficult for Mr. Mathew to scale and succeed in the market. Statistics of Indian Fisheries Ministry evaluated the fish industry in India to be worth $50 billion .This number further increases for the entire meat industry. Looking for an opportunity to enter the fresh meat market, Mr Shan, a former Zynga Country Manager and Founder and CEO of Dbaux, convinced Mr. Mathew to come aboard as co-founder. They expanded their line of business from just fish to meat and also changed the company’s name from SeaToHome into FreshToHome. They also put together a new team consisting of former Zynga employees, advisors and executives.- BM Tambakad, Suresh Parameshwaran, Jayesh Jose, Nikamal Malakar and Prashun Purkayastha. FreshToHome has implemented a very interesting idea in their website. They explain to us the entire process of the meat industry, with pictures. According to them, fisherman spend anywhere between three weeks to three months at sea. As you probably guessed already, the fish is stale by the time it reaches the shore. Fishermen either freeze the fish or use chemicals such as ammonia, chlorine or even formalin in order to preserve the fish they catch. These chemicals are harmful in the long run and can even cause food poisoning. This fish is then transported to cities such as Delhi, Bangalore etc where we consume them approximately 3 months after they are caught. All this might compel you to stop consuming meat entirely, but this is where FreshToHome steps in. They guarantee that the meat they provide will be chemical and antibiotic free. They deal with the fishermen and ranchers directly, maintaining a constant supply of meat. Hence they bridge the gap between the suppliers and consumers through their technology, inherently reducing the time taken for the meat to reach the consumer.   “In today’s fast-paced lifestyle, it is important for one to understand and consume fresh and chemical-free food. At Fresh to Home, we take great pride in enabling a first of its kind market place for fish & meat, which will ensure direct procurement from the fishermen or farmers without any middlemen in between. We are not Hyper Local but Hyper Fresh as we provide the freshest of fresh food to you straight from the source” said Shan Kadavil, CEO of FreshToHome.   Now FreshToHome is operating in Bangalore, Cochin, Trivandrum and Delhi. It was launched in Bangalore in March 2016 and is doubling sales every three months. Mr. Kadavil, is looking to expand his business to 20 cities in 2017. Currently, the company has more than 80,000 customers in Kochi, Thiruvanathapuran, Bangalore, Mysore and Delhi, with this number steadily on the rise. Two out of three are repeat customers of FreshToHome. The company, which clocks in 3 tons of produce per day has seen 65% month on month customer retentions. The company is working with 10000+ fishermen to supply the fresh fish to the customers. FreshToHome’s main competitor has been the other big player in the market, The Bigbasket, an online grocery store. There are other competing players like Easy-Meat, Zappfresh and Licious, as they also offer fresh meat. The company has angel investment from Mark Pincus, founder of gaming company Zynga, and Google Ventures CEO, David Krane. As per statistics, the company has achieved the fastest zero to $5 million revenue in the E-commerce sector in India in such short span of time. As per siteworthtrafic.com, the FreshToHome website is currently valued at USD $5,811 and reaches roughly 1,773 unique users each day. These users generate 7,960 daily views, with a revenue (from advertisements) of approximately USD $8 per day.
    Jul 05, 2017 140
  • 05 Jul 2017
    In the modern era, all enterprises require an elaborate business model in order to succeed in the market and deliver on their promises. One such business is Instacart, an on-demand grocery delivery platform. It caters to the needs of people in most of the major cities in the US and was founded by Apoorva Mehta (CEO / Founder) and Max Mullen (Co-Founder). Instacart is valued at $3.4 billion and has received over $400 million in investment as of July, 2017. With their headquarters located in San Francisco, California, they are right in the midst of the Silicon Valley, the innovation hub of the world.   One of the things that set this company apart from its competitors is the fact that they guarantee delivery within the hour. This is an obvious advantage over other such companies and a convenience that the customers surely enjoy. We can see that Instacart has built itself quite the reputation given the amount of funding it has received from its investors. Instacart is available in major cities of the USA including SF Bay Area, San Jose, NYC, Brooklyn, Washington DC, Philadelphia, Boston, Chicago, Austin, Seattle and Los Angeles.   Instacart allows you to choose from over 3,000,000 items and that too from a store or chain of your preference. The way this works is that Instacart partners with supermarkets in order to create its inventory and then hires its own runners in order to ensure swift delivery. You can order from your phone on your way back from work, or via your laptop as per your convenience. The runners receive the order on their smartphones and they then proceed to collect all the goods from the required supermarket. This system works efficiently as the runners are incentivized with tips that they receive at the time of delivery.    You can order anytime you want using this service and at $150 per year you can get the Instacart express membership. Having this membership makes you eligible for free delivery for the year and groceries right at your doorstep.    MAJOR COMPETITORS FOR INSTACART Instacart is not without its fair share of competitors and given below is a list stating a few: Amazon Prime Google Express Walmart Target Shipt Postmates CVS Walgreens   The current number of followers of Instacart  is 422,488 on facebook and 15350 on Twitter. Instacart also has a 4.7 star rating in the Google Playstore.  
    233 Posted by Amrutha M S
  • In the modern era, all enterprises require an elaborate business model in order to succeed in the market and deliver on their promises. One such business is Instacart, an on-demand grocery delivery platform. It caters to the needs of people in most of the major cities in the US and was founded by Apoorva Mehta (CEO / Founder) and Max Mullen (Co-Founder). Instacart is valued at $3.4 billion and has received over $400 million in investment as of July, 2017. With their headquarters located in San Francisco, California, they are right in the midst of the Silicon Valley, the innovation hub of the world.   One of the things that set this company apart from its competitors is the fact that they guarantee delivery within the hour. This is an obvious advantage over other such companies and a convenience that the customers surely enjoy. We can see that Instacart has built itself quite the reputation given the amount of funding it has received from its investors. Instacart is available in major cities of the USA including SF Bay Area, San Jose, NYC, Brooklyn, Washington DC, Philadelphia, Boston, Chicago, Austin, Seattle and Los Angeles.   Instacart allows you to choose from over 3,000,000 items and that too from a store or chain of your preference. The way this works is that Instacart partners with supermarkets in order to create its inventory and then hires its own runners in order to ensure swift delivery. You can order from your phone on your way back from work, or via your laptop as per your convenience. The runners receive the order on their smartphones and they then proceed to collect all the goods from the required supermarket. This system works efficiently as the runners are incentivized with tips that they receive at the time of delivery.    You can order anytime you want using this service and at $150 per year you can get the Instacart express membership. Having this membership makes you eligible for free delivery for the year and groceries right at your doorstep.    MAJOR COMPETITORS FOR INSTACART Instacart is not without its fair share of competitors and given below is a list stating a few: Amazon Prime Google Express Walmart Target Shipt Postmates CVS Walgreens   The current number of followers of Instacart  is 422,488 on facebook and 15350 on Twitter. Instacart also has a 4.7 star rating in the Google Playstore.  
    Jul 05, 2017 233
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